I design, structure, and scale digital systems that turn ideas into real products.
15+
Systems Designed
10+
Projects Led
3+
Industries
I design, structure, and scale digital systems that turn ideas into real products.
Systems Designed
Projects Led
Industries
I am a Product & Digital Transformation Leader with over 10 years of experience bridging business strategy, data insights, and technology execution to deliver scalable digital products and enterprise solutions. I have led initiatives across product management, business analysis, data analytics, project delivery, ERP, SaaS, insurance, payments, and startup ecosystems—turning complex business challenges into innovative solutions that improve operations, enhance customer experiences, and drive measurable business growth.
Enterprise insurance system with full workflow automation.
Concierge moving and logistics platform in Alberta.
An automated bank agnostic credit card application system.
A digital cooperative banking platform that enables underserved and underbanked communities to access secure, community driven financial services.
An AI chat system and cross-sell lead nuturing sales plaform.
Group payment and contribution automation system.
Designed and structured a multi-module enterprise ERP system covering claims, underwriting, finance, HR, and compliance workflows.
Built a concierge logistics platform for Alberta focusing on booking, dispatch coordination, and operational efficiency.
Created a group-based payment contribution system with automated tracking and payout flows.
Led product discovery, planning, and delivery to help bring Ultra by Specta from concept to market, collaborating with cross-functional teams to deliver a seamless digital lending experience.
Led product discovery, planning, and delivery to bring an AI-powered lead nurturing platform from concept to launch, collaborating with cross-functional teams to create intelligent, automated customer engagement experiences.
Led the design and delivery of an enterprise product intelligence platform that enabled executives and product teams to monitor portfolio health, customer adoption, and strategic KPIs through a centralized dashboard.
Insurance, ERP, KPI Frameworksand SaaS systems
Designed multi-module enterprise systems (Insurance ERP)
PackDriveGo, Buxepay, Credpal, Coopvest
KPI Framework development (ATB Financial) Process Automation (Sterling Bank), Workflow design (Coopvest), System integration (Vultbuxe Solutions)
Drove a 200% increase in customer acquisition at Sterling Bank by identifying growth opportunities, optimizing product initiatives, and delivering customer-centric digital solutions.
Conceptualized and led a strategic product initiative that accelerated debit card adoption, delivering an 893% increase in active card adoption over 12 months through customer-centric product enhancements, targeted engagement strategies, and cross-functional execution.
Designed and implemented an executive KPI framework at ATB Financial that enabled Product Managers, Directors, and C-suite executives to monitor 200+ products across 6 product portfolios through a unified performance dashboard.
Developed performance reporting that surfaced 10 critical product adoption and acquisition gaps, enabling leadership to prioritize investment decisions and improve product outcomes.
Integrated customer feedback and sentiment tracking into the KPI framework, providing executives with real-time visibility into client needs, product satisfaction, and improvement opportunities.
I work with founders, teams, and organizations to design and scale systems that actually work in the real world.